Knowing what is ATV and UPT in retail formula
If you've ever sat down to look at your store's end-of-day reports and felt a bit overwhelmed by the acronyms, you've probably wondered what is ATV and UPT in retail formula and why everyone keeps talking about them. It's easy to get caught up in the total sales figure—that big number at the bottom of the page—but that only tells you how much you made, not how you made it. If you want to actually grow your business without just hoping for more foot traffic, these two metrics are basically your best friends. ...